Power is an addictive force. It transforms the weak into the strong, the average man into a warrior and a small village into a mighty nation. This was the case for the people of Ad but was also the reason for their downfall. In particular, their tribal chiefs rejected Prophet Hud عَلَيْهِ ٱلسَّلَامُ, and lead a hostile campaign to discredit him. But why were they hostile in the first place? What stopped Ad’s chiefs from engaging with their prophet and accepting Monotheism?